AI Insights · Timothy · January 2022
Top 5 Fashion Games Performance in Portugal Q4 2021
Discover the performance trends of the top 5 fashion games in Portugal for Q4 2021, with insights into weekly downloads, revenue, and active users.
In Q4 2021, the top 5 fashion games on a unified platform in Portugal exhibited varied performance trends. Here's a closer look at their weekly downloads, revenue, and active users.
Love Fantasy: Match & Stories saw a significant uptick in weekly downloads, starting the quarter with just 5 and reaching a peak of approximately 16K by the week of December 20. The game's weekly revenue showed a steady increase, peaking at around $116 in mid-December. Active users also rose steadily, from 731 in mid-November to nearly 27K by the end of December.
Hair Challenge maintained a consistent download rate, with weekly figures fluctuating between 3.7K and 7K. Revenue was minimal, with a notable $32 in the first week of November and $8 in the last week of December. Active users showed a slight decline from around 38K in late September to about 27K by mid-December, before rebounding to 33.6K by the end of the year.
Makeup Artist: Makeup Games experienced a decline in weekly downloads early in the quarter, from 11K in late September to around 1.2K in mid-October, before recovering to approximately 7.5K by the end of December. Revenue peaked at $285 in early November but dropped significantly towards the end of the quarter. Active users followed a similar trend, starting at 18.9K and ending with a slight increase to around 14.5K by the last week of December.
Get Lucky: Pool Party! showed a fluctuating trend in weekly downloads, with a high of 15.6K in late September and a low of 1.8K in mid-November, before rising again to around 5.3K by the end of December. Active users mirrored this pattern, starting at 20.8K and ending the quarter at approximately 7.5K.
Project Makeover maintained a steady revenue stream, ranging from $3.5K to $4.2K throughout the quarter. Downloads showed slight fluctuations, with figures ranging from 1.6K to 5.4K. Active users remained relatively stable, hovering around 25K to 33K.
These insights reflect the dynamic nature of the fashion game market in Portugal during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.
